PepsiCo & Lil Wayne Splitting Ways Over “Creative Differences”
PepsiCo, the company behind popular soda Mountain Dew, has announced they will no longer run advertisements featuring rapper Lil Wayne over “creative differences” over a controversial line in his song “Karate Chop.”
Lil Wayne has been a commercial staple for Mountain Dew for the past year, as advertisements featuring the rapper began running in early 2012. But PepsiCo made the choice to cut the cord to it’s relationship with Wayne due to a song lyric containing a vulgar reference to the beating to Emmett Till, a young boy who died after to a violent attack in the 1950’s. This horrific occurrence became a significant event in the American civil rights movement, and is still widely discussed and relevant today.
PepsiCo released a statement saying Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” There is no word on when the moratorium on Lil Wayne Mountain Dew ads will begin, or how long it will last.
Lil Wayne’s publicist, Sarah Cunningham is describing the split with PepsiCo as a decision spawned from “creative differences” but the rapper’s creative expression has offended more than just the heads at PepsiCo. According to TMZ, the rapper sent a letter to Till’s family, but they did not accept, saying the letter failed “short of an apology.”
Was Weezy out of line? Check out the song below and tell us what you think.