One thing that’s always boggled my mind about the cosmetic industry is how few make-up companies grasp the fact that it’s supposed to be fun.

With their enthusiastic colors, and original ad campaigns, fun is something that MAC always remembers, and that’s why we love them.

MAC is always coming out with the most fresh ideas in the industry, and their Spring 2008 collection is no exception. Inspired by French graphic artist Fafi, this collection is bold, bright and in your face.

Fafi’s cartoonish, Harajuku-inspired doodles come to life in the Fafi campaign, bringing us into a world of fantasy and fun. Both the packaging and the bright pinks and blues used in the products themselves are inspired by Fafi’s urban graffiti style which combines innocence with sex appeal.

(image via feedmecoolshit.com)

Visit the MAC and Fafi website to get a closer look at the line, and the signature looks MAC artists have created.

Our favorite looks are the harajuku-girl inspired “fafi” and the pretty in pink “strawbaby.”

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