BoA loves Forever 21

As we know, mass retailer/knock-off giant Forever 21 has already succeeded in its North American takeover, most notably by occupying the 100,000 square foot space in Times Square once belonging to a Virgin Megastore. Now, the LA-based clothing company is headed for Asia.

Forever 21 shows no signs of slowing down as it plans 50 stores in Japan, the first of which will be unveiled in the Harajuku district in April. Right next to H&M. This actually isn’t the first time Forever 21 has strategically positioned itself next to their cooler, budget-friendly counterpart, and Forever 21 is doing all this amidst a lawsuit from Harajuku Girls (remember Gwen Stefani’s line?). Well… which clothing company doesn’t have issues to settle with F21?

Just last October, Forever 21 planted roots in South Korea, with various random celebrities and B-listers at the grand opening in Seoul. Korean pop sensation BoA is even featured on their website, with her American debut, wearing clothes by the retailer.

The Forever 21 store in Seoul. Image via apparelnews.net

Slowly, Forever 21 is making its way across Asia, but the real question here is, what about building a flagship store in China? How will the Chinese feel about picking up a knocked-off Anna Sui blouse that an unfortunate 5-year-old made a few miles out of the city?