South By Southwest, the festival that is still cool and takes place in Austin, TX each spring, is pop culture heaven. You can discover new music, get the sneak peek at upcoming films, and learn from the best during interactive speaker events and interviews. One of SXSW’s biggest sponsors is the nacho cheese flavored snack favorite Doritos. On March 13, Lady Gaga will be one of their largest headliners ever when she brings her album “ARTPOP” to life inside the Stubb’s venue! A portion of her earnings will go to her Born This Way Foundation.

Doritos is giving away tickets to the show by completing bold themed Gaga challenges as a marketing scheme for their chip line “Doritos Bold.” In addition to Gaga performing at SXSW, she is now presenting the keynote address on March 14. Gaga will be joined by other speakers such as: Lena Dunham, Neil Young and Julian Assange (via Skype).

Lady Gaga has received an amplitude of negative online press due to lower than expected album sales for her latest effort ARTPOP. Her removal of Troy Carter as manager has caused a halt in the ARTPOP promotion but she has been climbing back to the top with her recent performance of her title track on the “The Tonight Show With Jimmy Fallon.” Her upcoming artRave tour is selling out all over the world and I am excited to see a sneak peak of this on the Doritos Bold Stage.

Listen to Gaga introduce her upcoming performance and deliver the first task below for your chance to win tickets!