It’s undeniable that Scarlett Johansson is smokin’ as the new face of Dolce & Gabbana cosmetics. And soon enough, this ad will appear in a multitude of fashion magazines near you, portraying Johansson as the late Marilyn Monroe. However, although the image is beautiful, and Monroe is the ultimate blonde sex-symbol, is a little originality too much to ask for? I expected more from Dolce & Gabbana.

Dolce & Gabbana's Ad Campaign

I get it, they’re going for old-Hollywood glamour. But, nowadays, who isn’t? Christina Aguilera tried that look when she released “Back to Basics,” Lindsay Lohan recreated a Monroe spread for New York Magazine, and even Paris Hilton tried to dub herself the modern day iconic equivalent of Monroe. And now, Dolce & Gabbana is following suit? I have two words for this campaign: tame and lame. What happened to the days of fresh, interesting and controversial ad campaigns? Remember what ads from Dolce & Gabbana used to look like?

Dolce & Gabbana January 2007

It isn’t exactly your grandmother’s advertisement, but at least it stimulated conversation and controversy. Dolce & Gabbana hasn’t been afraid to push the envelope in the past, so why play it safe now? The trite idea of reincarnating one of Hollywood’s most glamourous stars of the present as one of Hollywood’s most glamourous stars in the past is downright (dare I say it) boring.

Although I’ve been dissapointed by this campaign, hopefully whoever does Dolce & Gabbana’s advertisements finds the appropriate inspiration to create something a little less tepid.

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