Our favorite British comic, Sacha Baron Cohen, the same Brit who put a new spin on Jew hatred, redefined homoerotic wrestling, and started a trend of neon tight underwear is back with a vengeance with new movie, Bruno.

In the newest movie which already gained tons of exposure for ruining many fashion shows, we see Cohen bravely going where any accomplished gay has gone before–American prostitution houses, camping with white trashy men, adopting a black baby, and going off to the military.

The genius and absurdity comes with how Cohen never once breaks character. From being whipped by a stripper, hassled by security, and walking ridiculously down a runway in Milan (which he took a lot of heat for!), is all done in a completely transformed manner which would make any character actor proud.

Check out More Bruno Movie News a here.

Bruno comes out in theaters in July!