Articles Archive for 8 August 2010
Music, The Critic »
Following a hype train can be a dangerous thing. Follow the right one and you can end up discovering something new and revitalizing, like a Surfer Blood or a Tallest Man on Earth. Follow the wrong one and you could spend hours convincing yourself to like the newest Black Kids CD because, well, dozens of bloggers can’t be wrong! When precocious Long Beach young ‘uns Avi Buffalo released their anticipated debut earlier this year, they had all the prerequisites for their own hype machine: hot single(s), Pitchfork approval, a fairly surprising rating on Metacritic (82!). I listened to one song, judged them as an early Shins knock-off and promptly forgot about them. That’s the problem with hype – too much of it and you go into the listen expecting something utterly mind-blowing, something that will live up to an almost mythic status all this blogosphere talk builds up yet rarely matches. Avi Buffalo is not mind-blowing, nor is it even one of the best debuts I’ve heard this year. Simply put, it’s great, solid indie-pop music, music that merely portends the arrival of a band that has more potential than most their age and some pretty slick songwriting chops.
